Let’s be honest, there’s been a long history of NBA players that have attempted to take a stab into the Hip Hop world. Martell Webster is one of of the chosen few where the dagger has actually stuck. When I first met Tell, I immediately noticed there was not a only hardworking sense about him but a very humble attitude as well.  I had the opportunity to get to know him much better at this year’s SXSW music festival in Austin, Texas where he performed alongside his Eyrst colleagues at all kinds of venues for a week straight. About 2 years ago, Martell and producer Neill Von Tally started the Portland record label Eyrst. Ever since then, they have recruited some of the best talent Portland has to offer. Lots of local rappers are just salty by nature (that’s how it is) but Portland should take a bigger look at what Martell is really doing for the city.

Fresh off his newly released tape ARTT, Tell hits us with a visual for his single “I’m Ripe”.  Now most artists are actually in their own music videos but Webster decided to leave it the hands of his label mates on this one. Featuring cameos from Portland artists Myke Bogan, Ripley Snell, Blossom and Neill Von Tally, you can definitely feel the chemistry through the lense. With most of these tracks from 2014, the former Blazer is using ARTT as a platform to get ready for his new album which is entirely produced by Seattle veteran producer Jake One and is set to drop August 12th. Until then he plans to stay active by releasing a few more tracks such as “Told Em” which premiers this Friday.

Check out the reflective visual for “I’m Ripe” below and also stream/download his latest project ARTT!